Corporate

PHILOSOPHY & CONCEPT

Rich Vision Pte Ltd was established in 2003 with a vision to supply hair care products that are natural, ecologically friendly and safe for hairdressers around the world.

Our philosophy is to partner and cooperate with our Italian manufacturer to manufacture good quality, natural, ecologically friendly hair care products which guarantee wellness and improvement of the quality of life with respect to safety and the environment.

By working closely with professional hairdressers to establish their real needs in the hair care industry, this has enabled us to conceptualize and produce products that are “Completely Ammonia Free”, "Thioglycolic Acid Free" and “Ecologically Friendly”. 

With this philosophy and concept in mind, coupled with our continuous research for excellence, we are able to built yet another brand known as NOC.

VISION & MISSION

Product Mission

Our hair care products are built, based on the “Ecologically Friendly” concept, using raw materials with botanical origins as their fundamental components.

The principle characteristics of all our products are effectiveness and ease of usage. Our NOC brand is formulated base on “Optimum Purity” for the well being of the user and with respect to the environment.

We Care

•    Use of renewable with ecologically friendly ingredients.
•    Elimination of ingredients that could be harmful to the hair operator and client.
•    Biodegradable and harmless ingredients for the environment.
•    Not tested on animals.